When I went on hastagfeminsm.com, I
thought I would find a lot of information and photos empowering women. I was
surprised to see that it was more than just information. I saw a lot of
different forms of writing, such as tweets, captions on videos, and quotes from
prominent women in the feminism movement. The entry that I chose from the
website was the #LikeAGirl article. First, it described the beginning of Dove’s
“Real Beauty” campaign, which has, according to psychologist Nancy Etcoff, made
women more open to different forms of beauty. The article includes tweets in
response to that campaign, as well as Dove’s newest campaign, #LikeAGirl. This
new campaign was first introduced in June of last year, and really took off
during this year’s Super Bowl, when the commercial aired during the game. It
shows the difference between teenagers’ and children’s idea what of “Like a
girl” means. It is a powerful message, saying that “Like a girl” can also mean
win the race.
From reading this, I have learned
that a rhetor (or speaker) can really change things by writing. The audience of
young women acknowledged the exigence of this passage, and the change that Dove
was trying to make with this campaign is being realized. This has showed me how
powerful writing can be. By three simple words, explained by a short commercial,
women and children alike have learned that doing something “Like a girl,” is no
insult. Because of this movement, women have started to feel strong, empowered,
and inspired to be the best, because now, that is what “like a girl” will mean.
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